The digital industry has taken the world by storm, significantly impacting the economy. Making the influencer license one of the most sought-after permits. While the process is not overly complex, obtaining the right permit does require a certain level of understanding.
Why is an Influencer Permit Necessary?
The UAE has implemented regulations for social media content creators to professionalize and ensure transparency. The National Media Council (NMC) introduced these rules to promote balanced and responsible media content and protect the public from harmful material.
These regulations extend beyond platforms like Instagram, Facebook, and Twitter to include bloggers and vloggers. Thus, obtaining a permit is mandatory for becoming a blogger/vlogger in the UAE, with free zones offering a more cost-effective option.
In Dubai, a social media influencer license costs approximately AED 11,900, while in Sharjah, it's around AED 5,750, valid for 12 months, with renewal required. The process typically takes less than a week, and not having the correct permit can result in fines. It's also commonly referred to as an e-media permit.
If you already hold a freelancer permit, you can apply for this license. However, influencers partnering with the National Media Council (NMC)-certified agencies are exempt, as these agencies handle their operations, albeit with their own regulations.
An exception exists for digital creators who only receive gifts, experiences, or products in exchange for brand coverage; however, this doesn't apply to those paid for brand promotions.
It's important to note that this permit is for UAE resident bloggers and vloggers and does not grant visa eligibility.
Required Documents for Obtaining the Influencers License
When applying for your Dubai permit, ensure your application is free from errors. Additionally, consider opening a bank account for financial management. The requirements are similar to those for establishing a free zone company in Dubai and include document submission:
- Completed application form
- Passport copy
- Visa copy
- Emirates ID copy (if applicable)
- Two passport-sized photos with a white background
Steps to Obtain Your Social Media Influencer Permit in Dubai:
- Select your preferred jurisdiction
- Initiate your license registration
- Submit all necessary documents to the free zone authorities
- Complete the payment process
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An Influencer Permit is required in the UAE to comply with regulations set by the National Media Council (NMC) to professionalize social media content creation and ensure transparency. It's essential for bloggers, vloggers, and social media influencers to maintain compliance and avoid fines.
In Dubai, the cost of a social media influencer license is approximately AED 11,900, valid for 12 months with renewal required. In Sharjah, it's approximately AED 5,750 for a year. These permits are necessary for influencers to operate legally in the UAE.
Yes, if you already have a freelancer permit in the UAE, you can apply for an Influencer Permit. It allows you to continue your social media influencer activities legally within the country.
Influencers partnering with National Media Council (NMC)-certified agencies are exempt from obtaining an Influencer Permit, as these agencies handle their operations. However, there are no exemptions for influencers who receive payment for brand promotions.
No, the Influencer Permit is specifically for UAE resident bloggers and vloggers to operate legally. It does not grant eligibility for a UAE visa. Visa requirements are separate from the permit process.
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