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Selling on Amazon UAE, Dubai, UAE

How to sell on Amazon UAE: trade licence & seller account setup

The legal and licensing steps Amazon's own guides don't cover, trade licence, VAT/TRN registration and bank account, handled end to end.

Mainland or Free Zone VAT & TRN Registration From AED 5,750 FBA & FBM Guidance
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    To sell on Amazon UAE as a business, you generally need a UAE trade licence covering an e-commerce or trading activity (mainland via Dubai Economy and Tourism, or an approved free zone), VAT registration and a Tax Registration Number (TRN) once your turnover requires it, an Emirates ID or passport copy, and a UAE bank account for payouts. A general estimate for the licence plus VAT/TRN registration bundle is roughly AED 5,750 to 15,000. Amazon separately runs a new-seller incentive programme worth up to AED 175,000 in credits, and sellers choose between Fulfilment by Amazon (FBA) and Fulfilment by Merchant (FBM) for logistics.

    Why It Matters

    Why the legal side matters before you sell on Amazon UAE

    Amazon's own seller centre explains how to list and fulfil products, but it does not set up your UAE trade licence, VAT registration or bank account, and Amazon requires these to verify you as a seller. Getting your licence type, TRN and payout account right from the start avoids delays to your seller verification and keeps your account in good standing.

    Trade licence and seller account setup to sell on Amazon UAE

    Choosing Your Setup

    Mainland or free zone e-commerce licence

    Mainland E-Commerce Licence

    Issued by Dubai Economy and Tourism, allows direct trading across the UAE mainland without restriction.

    Free Zone E-Commerce Licence

    Available from a range of UAE free zones, typically at a lower entry cost, suited to online-only sellers.

    Amazon-Ready Documents

    We prepare your licence, TRN and bank account details in the format Amazon's seller verification expects.

    VAT & TRN Registration

    We handle Federal Tax Authority registration so your invoicing and payouts are compliant from day one.

    Bank Account Support

    Guidance on opening a UAE business bank account suitable for Amazon seller payouts.

    Before You Apply

    Requirements you'll need to confirm

    Activity & Licence Type

    Confirm an e-commerce or trading activity that matches what you plan to sell.

    VAT Threshold

    Check whether your expected turnover requires mandatory or voluntary VAT registration.

    Bank Account

    Confirm a UAE bank account is ready to receive Amazon seller payouts.

    Fulfilment Model

    Decide between FBA and FBM based on your storage and logistics setup.

    Getting Started

    Selling on Amazon UAE: the step-by-step process

    01

    Get Your Trade Licence

    Set up a mainland or free zone licence covering an e-commerce activity.

    02

    Register for VAT & TRN

    Register with the Federal Tax Authority once required, or voluntarily.

    03

    Open a UAE Bank Account

    Set up a business account to receive Amazon seller payouts.

    04

    Create Your Amazon Seller Account

    Register on Amazon's seller centre with your licence, TRN and bank details.

    05

    Complete Seller Verification

    Submit documents for Amazon's identity and business verification checks.

    06

    List Your Products

    Create product listings with compliant descriptions, pricing and images.

    07

    Choose FBA or FBM

    Decide whether Amazon or you will handle storage and shipping.

    08

    Launch & Start Selling

    Go live once your listings, fulfilment and payouts are confirmed.

    Budgeting

    Requirements and cost

    ItemDetail
    Typical licence + VAT/TRN setup rangeAED 5,750-15,000*
    Licence typesMainland (Dubai Economy and Tourism) or free zone e-commerce licence
    VAT thresholdMandatory from AED 375,000 turnover, voluntary from AED 187,500
    Amazon seller feesSet by Amazon separately, not part of this range
    New-seller incentiveUp to AED 175,000 in Amazon credits, per Amazon's own current programme

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    Frequently Asked, and Ready When You Are

    Amazon UAE selling, answered, plus a direct line to our team

    Do I need a trade licence to sell on Amazon UAE?+
    In most cases yes. Amazon's seller verification for a UAE-based business account typically requires a valid UAE trade licence covering an e-commerce or trading activity, issued either from a mainland authority such as Dubai Economy and Tourism or from a free zone that permits e-commerce activities.
    How much does it cost to set up for Amazon selling in the UAE?+
    As a general estimate, an e-commerce trade licence plus VAT and TRN registration bundle typically costs roughly AED 5,750 to 15,000, depending on jurisdiction, licence type and visa allocation. This is separate from any Amazon seller fees or referral fees. Confirm a specific quote once your activity and structure are set.
    What documents does Amazon need to verify a UAE seller account?+
    Typically a valid trade licence, Emirates ID or passport copy of the account holder, a UAE bank account for payouts, and proof of address, alongside standard Amazon seller registration information such as business name and contact details.
    Do I need to register for VAT to sell on Amazon UAE?+
    VAT registration becomes mandatory once your taxable supplies and imports exceed the AED 375,000 mandatory threshold in a 12-month period, with voluntary registration available from AED 187,500. Many sellers register for a Tax Registration Number (TRN) early since Amazon may request it for invoicing.
    What is Amazon's AED 175,000 new-seller incentive?+
    Amazon has run a new-seller incentive programme for UAE sellers worth up to AED 175,000 in credits and fee waivers across areas like referral fees, FBA storage and advertising, subject to Amazon's own eligibility criteria and terms, which change periodically. Check Amazon's seller centre for the current offer details.
    Should I choose FBA or FBM?+
    Fulfilment by Amazon (FBA) means Amazon stores, picks, packs and ships your inventory and handles customer service, for a fee, while Fulfilment by Merchant (FBM) means you handle storage and shipping yourself. FBA suits sellers wanting hands-off logistics, FBM suits sellers with existing UAE warehousing who want lower fulfilment costs.
    How long does it take to be ready to sell on Amazon UAE?+
    Trade licence issuance typically takes a few business days to a couple of weeks depending on jurisdiction, VAT/TRN registration can take a further one to few weeks once documents are submitted, and Amazon seller account verification is usually completed within days once your licence, TRN and bank account are in place.
    Is Noon a UAE alternative to Amazon?+
    Yes, Noon is a UAE and wider Middle East marketplace and a common alternative or addition to Amazon for local sellers. The same trade licence and VAT requirements generally apply, and many sellers list on both platforms once their business documents are in place.

    Talk to an advisor

    Send your details and our team will reply with next steps and a tailored quote.


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