In 2023, Dubai Witnessed A Notable Influx Of International Overnight Visitors, Reaching A Total Of 17.15 Million, As Reported By Dubai’S Department Of Economy And Tourism (Det). This Figure Reflects A Substantial Year-On-Year Growth Of 19.4%, Surpassing The 2022 Arrivals Of 14.36 Million And Even Exceeding The Previous Record Of 16.73 Million In 2019.
This commendable growth aligns seamlessly with the objectives outlined in the Dubai Economic Agenda D33, launched just over a year ago by His Highness Sheikh Mohammed bin Rashid Al Maktoum. The Agenda aims to solidify Dubai’s standing as a premier global destination for both business and leisure, emphasizing its status as the optimal city to visit, live, and work in.
Dubai’s accomplishments in 2023 extend beyond tourism, with the city securing its position as the top global destination for the third consecutive year in the Tripadvisor Travellers’ Choice Awards 2024. This remarkable feat further underscores Dubai’s appeal and excellence as a destination.
These milestones are a testament to the diverse and vibrant offerings of the emirate, backed by world-class infrastructure, exceptional service standards, and a continuous collaboration between the government and private sectors. The robust performance of the tourism sector has contributed significantly to Dubai’s overall economic growth, with a 3.3% GDP increase in the first nine months of 2023.
Dubai’s hospitality sector has outperformed pre-pandemic levels across various metrics, including occupancy, occupied room nights, guests’ length of stay, average daily rate (ADR), and revenue per available room (RevPAR). The city’s commitment to excellence is evident in achieving an average occupancy rate of 77.4% in 2023, among the world’s highest, and surpassing the 2019 average despite a 19% increase in room supply.
In addition to its success in tourism, Dubai continues to receive recognition on the global stage across various sectors, including liveability, business, and culinary excellence. The city’s commitment to sustainability is demonstrated through initiatives such as the Dubai Sustainable Tourism Stamp, promoting adherence to sustainability requirements in the hospitality industry.
Furthermore, Dubai’s strategic positioning as an international events destination remains strong, hosting major business and leisure events throughout 2023. The city’s commitment to innovation is showcased in collaborations such as the partnership with Real Madrid and initiatives like the Dubai Master Plan for Public Beaches, reflecting a forward-thinking approach to urban development.
In conclusion, Dubai’s exceptional performance in 2023, marked by record-breaking tourism numbers, accolades, and sustained growth across sectors, reaffirms its position as a global hub for business, leisure, and innovation.
Publish: 08 Feb, 2024
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